Fayha Sultan, based in London, specialises in the UAE and Saudi commercial market. Currently she is the UK Director at The Corporate Group, an Emirati owned corporate based in Dubai. They are strategic partners of the UAE government and specialists in company formation . Fayha assists companies in the UK with their market entry into the UAE and Saudi Arabia in collaboration with UK and UAE organisations.

Previously Fayha worked as the Marketing Manager for Commerce at the UK and Ireland representative office of Dubai Tourism & Commerce Marketing (DTCM). During her role she worked closely with the Dubai Foreign Direct Investment Department and various Dubai free zones organising promotional events in the UK and trade missions to Dubai to facilitate UK companies’ entry into Dubai. She collaborated with various UK government entities in assisting UK companies into the UAE market to deliver Dubai’s vision and objectives in becoming the number one global business destination.

Prior to joining DTCM she worked for the UAE Embassy in London for 10 years in a range of industry sectors including politics, media and commerce. She also held a position at the United Nations World Food Programme. Fayha was educated in the USA, she holds a Master of Business Administration degree from the University of Central Oklahoma and a Master of Science degree from Arizona State University. She gained a Bachelor degree from Utah State University in the USA. She is fluent in both Arabic and English with understanding of French.

Fayha is a qualified life and business coach. She worked with various individuals assisting them in achieving their goals.